When a Shashi Tharoor talks proudly about Hinduism and slams RSS and BJP in his book 'Why I am a Hindu' for its polarising politics, the RSS, despite the attacks, senses a victory. For the RSS, the first stepping stone rests in creating an atmosphere where: (a) politicians aren't ashamed of wearing their Hindu identities in public life; (b) aren't shy of responding to the cheers of 'Bharat Mata ki jai' and 'Vande Mataram'. Arvind Kejriwal with his deputy Manish Sisodia and wife Sunita, offers prayers at the Hanuman Mandir at Connaught Place after his party's thumping win the Delhi assembly election on Tuesday. Once this stage is achieved, the next logical step would be to increase the decibel of these cheers. In this context, one should not be surprised that with the upcoming elections in Bihar and West Bengal, we may see another set of non-BJP leaders following the tracks of Arvind Kejriwal: Mamata Banerjee invoking Maa Durga and the Lalu Yadav's RJD reaping some electoral dividends from Tej Pratap's different avatars of Shiva, Krishna among others. Thus, while Arvind Kejriwal, Rahul Gandhi, Shashi Tharoor and others may try to rebrand themselves to counter BJP's Hindutva with their ideas of Hindusim, in one form or the other they end up playing on the grounds set by the RSS-one where the broad boundaries are set but individuals are free to customise as per local circumstances. The RSS has no reason not to be happy with this setting. At least for the moment, because a gain is gain, no matter where and how it comes from. Now that these leaders have consciously rebranded themselves as Hanuman and Shiv bhakts (and many will embrace others deities later on) the challenge for them is to see how distant can they travel without inching closer to stage two of the RSS agenda i.e. to make the cries louder and perfume it with one-upmanship.